Common Business Owner Mistake #7. Naturally, you want to sell your company when it reaches its highest value. But like selling a stock at its peak, it’s a difficult thing to do.

Most business owners are so caught up in their own success that they believe it will last forever.

A company’s fortunes, however, can change quickly, and not always for the better. Remember that buyers will only pay top dollar for a company with a positive growth trajectory.

Businesses headed in the other direction will only lure buyers interested in a “steal of a deal” instead of quality buyers. The moral of the story is to sell during good times and not wait too long.