Kids n Pets company

ACT Capital Advisors Advises Kids ‘N’ Pets on its Sale to Scott’s Liquid Gold

ACT Capital Advisors, a leading middle market mergers and acquisitions advisor, is pleased to announce the sale of its client, Kids ‘N’ Pets (a brand of Paramount Chemical Specialties, Inc.) to Scott’s Liquid Gold, Inc. The product is sold nationally at leading retailers such as Walmart.

“We could not be more excited about our acquisition of the Kids ‘N’ Pets and Messy Pets brands,” said Mark Goldstein, CEO of Scott’s Liquid Gold, Inc. “Kids ‘N’ Pets brands represent a perfect fit for the Scott’s Liquid Gold family. They are high quality, high value brands which share distribution with Scott’s current product portfolio. Kids ‘N’ Pets also brings a strong history of long-term sales and operational performance for its customers. This investment brings a growing, profitable brand into our household segment, allowing us to continue to progress towards our long-term growth objectives.”

Scott’s acquired both the Kids ‘N’ Pets and Messy Pets line of products for a base price of $5.50M. The purchase price also includes up to $1.5 million of incremental consideration through 2024 if Kids N Pets sales growth exceeds specified sales targets. Scott’s financed the acquisition using its cash on hand and current revolving line of credit.

An overview presentation on the Kids ‘N’ Pets acquisition is posted on the Investor Relations Section of the Company’s website at The transaction closed earlier in October.

ACT’s Chairman, Robert Hild, and Trevor Hill, Associate, represented Paramount in the transaction.

About Kids ‘N’ Pets
Launched in 1989, Kids ‘N’ Pets and Messy Pets are award winning, biodegradable, nontoxic, safe stain and odor removing products targeted toward households with children and pets. The Company currently has 10 SKUs exceptional at cleaning up pet accidents, food stains, drink stains, and bedwetting accidents while being products that parents can feel safe using around their children and pets. Kids ‘N’ Pets’ primary channel of sales is through retail stores such as Walmart and Home Depot, and online on websites such as Amazon and Chewy.

About Scott’s Liquid Gold, Inc.
Scott’s Liquid Gold is an American manufacturing and distribution company with a strong belief that Made in America is something to be proud of. Over the last 65+ years we have developed a reputation for delivering high-quality, innovative products that consumers know and trust.  The Company’s flagship product, Scott’s Liquid Gold® Wood Care, is a leader in its category and is known for bringing life back to and protecting all types of natural wood surfaces.

Scott’s Liquid Gold-Inc. also owns Neoteric Cosmetics, a skin and hair care company with a rich history of offering products that deliver high-quality, proven results that customers expect. Neoteric’s skin and hair care products are embraced and respected by both medical professionals and consumers alike and include brands such as Alpha® Skin Care, Prell®, and Denorex®. Neoteric is also the proud American distributor of 7th Heaven skin care products and the specialty channel distributor for Batiste Dry Shampoo.

About ACT Capital Advisors
ACT Capital Advisors, LLC is a premier Mergers & Acquisitions (M&A) firm representing middle-market companies across a variety of sectors and industries, including industrial manufacturing, information technology, construction, healthcare, aerospace, consumer staple/discretionary, oil and energy, as well as outsourced services. The firm provides strategic M&A and financial advice to closely held, family-owned, as well as private equity sponsored organizations and corporate shareholders that wish to sell all or a portion of their company, or conversely, a division, a product line, or a subsidiary of their entity. Leveraging ACT’s deep industry-wide knowledge and strategic auction process, clients appreciate ACT’s approach, pairing the professional expertise of a national investment banking firm with the senior level attention and entrepreneurial creativity of a smaller enterprise. ACT’s technology practice provides guidance for IT Services and Specialized SaaS firms (Fintech, Adtech) who want an optimal exit. For more information, please visit their website at

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