Common Business Owner Mistake #6. Business brokers are a valuable resource for selling local retail stores or franchises, but not business enterprises.

On the other hand, an investment banker works specifically with business enterprises to capitalize on the unique value they offer. As part of this process, an investment banker will develop a strategic marketing plan and a confidential sales memorandum designed to appeal to sophisticated buyers.

In addition, investment bankers can leverage their relationships with private equity groups and strategic buyers to give their clients’ companies even greater exposure. It’s the kind of leverage unavailable to most business brokers.