Corporate Finance

7 Power Questions to Ask Your Client About Succession Planning

Succession planning is crucial for any business. To maximize both your business value and personal wealth, you must plan and execute for succession. Typical business owners have most of their net worth tied up in a business with no clear idea of when and how a liquidity event might occur.

Financial advisors can serve and support clients with helpful information and resources. This process often begins with asking the right questions. The prompts below can help guide your clients through succession planning and set them up for success in years to come. 

7 Vital Questions to Ask Your Client

  1. How does your business fit into your long-term financial plan?
  1. Do you see your involvement in the business changing over time? If so, how?
  1. Do you have a succession plan for the business?
  1. What planning suggestions have other advisors given you?
  1. What do you think your business is worth?
  1. Whom will the next owner of the business be? Family, employees, or a third party?
  1. What steps have you taken to prepare the business for that transition?

We encourage you to ask your business-owning clients about their succession plans and discuss the possibility that this might be the perfect time to consider a sale.

About ACT Capital Advisors

ACT Capital Advisors is a premier Mergers & Acquisitions (M&A) firm representing middle-market companies across all industries. ACT has a 30-year history of deal-making, closing 250+ transactions, and unlocking over $1.5 billion in wealth for its clients. To learn more, visit

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