About Us
Baseball has its World Series each October, Golf has its Masters in April, football has its Super Bowl in February and Automobile lovers have Monterey in August! Each August, the Monterey Peninsula attracts 40,000 automotive enthusiasts to celebrate their passion for vintage, classic and exotic automobiles and their iconic designers. The opening event for this memorable weekend is the CONCORSO ITALIANO® – a true Celebration of Italian Style™. Founded in 1985, Concorso Italiano® is a gathering of all things Italian, especially Italian cars.
Concorso Italiano® has evolved into a must-attend convergence of sophistication, taste and affluence and embraces all the cultural elements of Italian style, including music, cuisine, fashion, and travel. The event is centered around as many as 1,200 collectible Italian automobiles, motorcycles, and boats. Non-Italian exotic and classic automobiles are also welcomed and represent a significant contingency as well. The Concorso emphasizes display and appreciation over competition and although the cars are truly magnificent, this event is not just about cars; it’s about people too; widely recognized as a fun yet sophisticated event where you can really enjoy yourself!
The passionate and discerning enthusiasts attending this event represent a highly desirable demographic group from around the world. Eighty percent are entrepreneurs or professionals and 70 percent are in the highest income bracket. Media including print, internet, film and television, from around the world constitute the more than 400 media passes requested each year. Concorso Italiano® is also a major contributor to several local, national and international charities.