Naturally, you want to sell your company when it will fetch its highest value. But like selling a stock at its peak, it’s a very difficult thing to do. Most business owners are so caught up in their own success that they believe it will last forever. A company’s fortunes, however, can change quickly, and not always for better. Remember that buyers will only pay top dollar for a company with a positive growth trajectory. Businesses headed in the other direction will only lure buyers interested in a “steal of a deal.” The moral of the story is, make the decision to sell during good times and don’t wait too long.