Sell to a Competitor

While strategically it may make sense to sell to a key competitor, I have yet to meet a competitor that didn’t feel he was one sale away from putting you out of business. In addition, despite the confidentiality agreement, you expose your business and its key competitive advantages, including process efficiencies, customer contacts, product development, and vendor relationships. It’s like playing poker with an open hand. Seldom do you come out victorious.

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